We strongly believe that marketing is the core activity for all types of business. It is the process by which a product or service is introduced and promoted to potential customers, and determine a business’ profitability and success.
KBD, defines the specific goals, needs, and expectations of customers through effective field researches and surveys. Then we guide the creation of products or services to fulfill them, and make this product / service sells itself. This guidance will be through setting strategic and action plans which will develop your product / service to meet your target market requirements, and help your customers to understand why your product / service is better than, or different from other competitors.
The objectives of marketing campaigns are to develop long lasting relationships with the audience, improve brand awareness and recognition and create loyalty and trust with both current customers and prospects.
We assess our clients marketing opportunities and choose the most convenient ones that comply for their commercial activities. Then we will set up for a tailored promotion mix strategy that develops and delivers its desired promotional message. We will also set and develop reasonable promotion budgets that align with the type of business and the Solvency of the client.
Our mission is to make your product, service or political and social campaign known to an audience or a marketplace. We set and implement strategic marketing plans that complies with the general objectives using the marketing information data and research results collected by marketing surveys and come up with an effective advertising campaign that fulfill our client’s needs.
KBD, will identify our customer needs, and accordingly will develop the most appropriate marketing method that complies with the strategic objectives of the client. We use innovative techniques in many digital channels like: Social Media, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click. In order to make sure that we are reaching our targeted customer.
PUBLIC RELATION & SOCIAL MIDIA
KBD, Organizes conferences, seminars, charity parties and exhibitions we can also help you to reserve stands in a desired exhibition and many other types of public relations both in terms of customers, suppliers and towards the community as well. We also create, monitor and develop digital and audiovisual communication channels that will facilitate our client’s access to audience and marketplace.
Our branding strategy is about creating a unique commercial name and identity for our clients. And increase the value of their business. Which will allow them to acquire new customers.
KBD, will guide you to Create brand awareness, and give you a competitive advantage about being a market leader. Which will enable you to introduce new products easily under your commercial name, and create customer loyalty.
COMPETITORS ANALYSIS & FIELD RESEARCHS
KBD, is offering quantitative and qualitative competitors comprehensive analysis. These analyses includes an assessment of strengths and weaknesses of current and potential competitors. It provides also both offensive and defensive strategic context to identify opportunities and threats.
We are offering as well, accurate field researches for organization’s images, current products assessment, testing new products and targeting customers based on gender, age, purchasing power and on demographic bases in order to facilitate customer access and ensure business continuity.
We price products/services based on comprehensive advanced studies and analysis. These studies should take into account the input cost, market share, market flexibility and durability, products value, customers willingness to pay, product/service need, competitors, profit margin and purchasing power.
Based on these studies and analysis, KBD will adopt the most efficient strategies and tactics and apply them to come up with practical pricing system that comply to our customer’s needs in order to orient them to the most profitable markets and segments, and to correct the deviation in their production strategies.
Points of sales
We guide our clients to expand their prevalence by creating visual identities that is based on satisfying their current customers and create brand loyalty. And attract new customers through selecting the optimum displaying method, geographic location and distribution channels. We also train and qualify the operating staff of these points.
KBD, is giving the opportunity to take advantage of its strategic partnerships with global and domestic network of transport and distribution companies. We provide distribution services to our customers in order to ensure a wider, and faster coverage.
We conduct market studies at the request of our client in accordance with our clients business activity, taking into consideration issues that have an impact on the functioning of the market for consumers such as market size, trends, personal preferences, quality, safety, health, sustainability, prices and information, as well as consumer understanding, behavior and buying decision making. These studies will allow us to define requirements; preparing budgets; choosing procurement method; planning and scheduling the procurement of goods / services; evaluation of bids and proposals.
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